“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
The immortal words of William Shakespeares’ “Juliet” are meant to reassure “Romeo” that even though he is a dreaded “Montague” her love of him is absolute, even if his name was “Chopped Liver”. Of course old Will couldn’t have imagined how important a name would become in today’s online business world.
Today, a number of factors decide whether a web browser will visit your site, and the most important?…Your domain name!
Does your website’s name tell potential visitors what your site is all about? Or does it confuse your intended audience with an irrelevant or non-descriptive association?